Jess Colwill, February 10, 2017

League Of Legends / MLBAM Partnership 'a very important milestone for esports'

Activision Blizzard CEO Bobby Kotick has hailed the recent ground-breaking partnership between Riot Games and MLBAM as “a very important milestone for esports”.

Speaking during a recent investor earnings call, Kotick explained that the “large-scale broadcast commitment (...) really demonstrates how valuable our content can be as spectator content.”

Kotick recently announced the creation of the Overwatch league, and is doubtlessly hoping to follow in the same footsteps with a highly lucrative broadcasting partnership.

“We think that if you look at where advertisers want to spend their capital, where sponsors want to spend their capital, it is very difficult to reach 18-35 year old males today, and this programming is incredibly compelling,” Kotick continued, as reported by Yahoo.

“People are watching it largely as user-generated content today, but we think that the professionally produced content will have tremendous value.”

“We think this is going to be a big area of opportunity to strengthen our franchises, but probably most importantly to really celebrate our players. If you think about the investment our players make, the time, the commitment, there’s a great opportunity for us to showcase and celebrate our professional players. And we think there’s going to be large audiences and large numbers of advertisers willing to support those efforts.”

Blizzard’s president Mike Morhaime was also present on the investor earnings call, and he indicated that the company was on the way identifying team owners “soon”, so it’s clear that the gaming giant is getting ready to muscle into the esports space in a big way.

Jess Colwill

Jess is a writer and dog-lover from the eastern coast of Australia, who loves playing games (particularly anything by BioWare), listening to metal, baking, and fostering rescue dogs while they wait for new homes. You can find her on Twitter at @notsocryptic.