ESL and Dreamhack Partner With Twitter To Livestream Esports
ESL and Dreamhack have announced a new partnership with Twitter to stream their esports events, starting as soon as this weekend with IEM Katowice on March 4th. DreamHack Austin, which kicks off April 28, will be the next esports event to be livestreamed on the site.
The streams will also include exclusive content for watchers on the Twitter stream, such as a 30-minute show featuring behind-the-scenes footage and game highlights. This show will be produced and aired weekly, not just for the IEM, ESL and Dreamhack events.
Tune in to iem.twitter.com, esl.twitter.com and dreamhack.twitter.com respectively to catch the streams, but be aware they will have TV-style advertising spots if that sort of thing is a deal-breaker for you.
The booming esports economy
This new expansion into esports is a continuation of Twitter’s plans to become a major streaming player, already having hosted NFL games and United States Presidential debates.
"Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content," explained Twitter’s COO Anthony Noto in a statement.
"By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter."
Noto and other executives are no doubt keeping an eye on promising forecasts such as a new report which suggests the esports economy will be valued at nearly $700 million by the end of the year.
Image from HLTV.