Jess Colwill, April 19, 2017

Ninjas in Pyjamas Extends Twitch Partnership

Swedish esports organisation Ninjas in Pyjamas have announced that their exclusive Twitch partnership will be extended by another 18 months. The pyjama-clad warriors have been enjoying Twitch exclusivity for some time and say that the renewed agreement “manifests our continued focus on a long-term partnership in an evolving eco-system where other streaming platforms are emerging.”

“At Ninjas in Pyjamas we value long term partnership, and it is with this spirit we have decided to stay on Twitch with our live streaming content,” said Hicham Chahine, CEO at Ninjas in Pyjamas.

“The agreement gives us the opportunity to reach our established streaming audience for the Ninjas in Pyjamas brand and all individual players, as well as giving the opportunity to grow on the platform as we seek to expand the Ninjas in Pyjamas teams and titles in the future.”

Twitch Partnerships Manager Pontus Eskilsson explained that continuing the partnership with Ninjas in Pyjamas was “an easy decision”.

"As top-ranked players of one of the most popular games on Twitch, we look forward to continuing watching them wow our viewers.”

Ninjas in Pyjamas will be broadcasting Counter-Strike: Global Offensive, Overwatch and Dota 2 games on Twitch.

YouTube, Twitch and Facebook are in what appears to be the early stages of an intense bidding war for the exclusive streaming rights of esports organisations and events.

Earlier this year, the Esports Championship Series announced that its CS:GO league would be exclusively streamed through YouTube Gaming. The World Esports Association’s ESL Pro League series has also exclusively signed to YouTube, and Dignitas has partnered with Facebook for their streams.

Jess Colwill

Jess is a writer and dog-lover from the eastern coast of Australia, who loves playing games (particularly anything by BioWare), listening to metal, baking, and fostering rescue dogs while they wait for new homes. You can find her on Twitter at @notsocryptic.