Overwatch League Aims for 'Similar Scale' to NBA, NFL
Activision Blizzard president and CEO Bobby Kotick is very confident about the scale of the as-yet-
“Through MLG we’re building the first dedicated global channel for esports; the over-the-top ESPN of video games,” said Kotick (Activision Blizzard recently announced the creation of a dedicated Overwatch esports group using the MLG channels and infrastructure).
“To put the Overwatch League opportunity in context, around 240 million people today watch approximately 7 billion hours of NFL content annually. This drives 12 billion dollars in revenues, including more than 6 billion dollars in media rights revenues. The NBA today has roughly 75 million viewers watching around 2 billion hours total, with more than five billion dollars in revenues, and a billion and eight of those from media rights.
“With hundreds of millions of people already watching esports and playing our games, over the long term, our goal is to create opportunities that we believe could be of a similar scale.”
Kotick also believes that the massive audience will generate an equally massive engagement with Overwatch League advertising.
“We’re also going to combine
“And with over 400 million MAUs [across the company] and extremely high levels of engagement, our potential to generate meaningful advertising revenue is substantial.”
Blizzard is yet to make any official comment on the state or progress of the Overwatch League (other than to issue a statement last week denying reports of delays and cost blowouts and urging fans to show patience).